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Win Streak

To attract entires for Ad Club Colorado's annual award show, The Fifty, we built a campaign around the emotion of your first winning feeling. We asked a hodgepodge of well-known advertising peeps in Denver and Boulder to submit their childhood pics of them winning something. The community was receptive sending old photos of winning cake decorating contests, lasso competitions, homecoming queens, and on and on. The campaign was a smash hit as Ad Club Colorado registered a record number of entries in their eleven year history. After its run, the campaign was even entered into the show and national judges recognized it as one of Colorado's top fifty ideas of the year.

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